DEVELOPMENT OF LEADERSHIP COMPETENCE OF FUTURE MARKETERS IN THE CONTEXT OF GLOBALIZATION
DOI:
https://doi.org/10.31110/ITandEA-v.2024.v1.02Keywords:
leadership competence, future marketer, leader, competence approach, higher education institutionAbstract
The objective of this research is to develop the leadership competence of future marketers in higher education institutions.
Materials and Methods are the systematization of scientific research results and analysis of foreign experience.
Results. The methods of forming marketer leadership competence in higher education institutions are determined. The author proves the importance of industrial practical training and research work, which is essential in forming leadership competence in future marketers.
Conclusions. The profession of a marketer is multifunctional. At the enterprise, the marketer is delegated many functions for which he needs leadership skills. Teaching disciplines focusing on the formation of leadership competence in future marketers should be characterized by a broad interdisciplinary approach and a focus on sustainable development, that is, the context of integrating economic, social, and environmental goals. Professional marketing training should be significantly revised as a crucial instrument for developing leadership competence in future marketers. This revision should consider the peculiarities of Ukrainian society's development and be transformed by incorporating active learning technologies into the training system. The main task of higher education institutions in training future marketers is to reveal the leadership potential of applicants and create opportunities for the manifestation and development of their talents and abilities, which will be the key to their successful professional activities.
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